Yahoo Search Blog: “We have always believed that search should be simple and fun, make you smile every once in a while and be that one place you know you can depend on. We went back to the drawing boards to rethink the search experience, how we can take it to the next step, and really make search awesome…Search Direct is the first fundamental shift in search in more than a decade. For the first time, driving users to a results page filled with an overwhelming number of links is not the end game. We believe Search Direct will be the simplest and fastest way to find answers, not links.