iPhoneJD: “Almost exactly six years ago in 2016, when Apple’s flagship phone was the iPhone 6s, Apple introduced the iPhone SE. The 2016 version of the iPhone SE took most of the insides of the iPhone 6s (which has been introduced six months earlier) and put it in a smaller and cheaper device ($399 for the base model) that was about the size of an iPhone 5 and iPhone 5s (which had been released in 2012 and 2013). If you wanted a smaller iPhone, it was an excellent product at the time. Apple continued to sell the iPhone SE for four years, and near the end of that time, it was far less powerful than the flagship iPhone models. Nevertheless, people still bought the iPhone SE because of its size and price. On April 15, 2020, Apple introduced the iPhone SE (second generation). The second iPhone SE took most of the guts of an iPhone 11 (which had been introduced seven months earlier) and put it into a body that was similar to the iPhone 8 (introduced in 2017). This second version of the iPhone SE was sold by Apple for almost two years, when it was replaced this week by the iPhone SE (third generation). With the third version of the iPhone SE, Apple is following the same playbook that it has used in the past. First, take an older iPhone design—one that some would call dated, and others would appreciate as a classic. Second, add most of the insides of the current flagship iPhone. And third, sell it all for a lower price. The 2022 version of the iPhone SE uses the same iPhone 8 model as the 2020 iPhone SE, a smaller model that includes a home button with Touch ID. However, the guts of the new iPhone SE are similar to the current top-of-the-line iPhone 13 and iPhone 13 Pro, the A15 chip—a very fast processor. And the price is nice, starting at $429 (a $30 increase from the first and second generation iPhone SE models, which started at $399). The new iPhone SE comes in three colors: midnight, starlight, and (PRODUCT)RED…”
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