Fast Company: ““The bird is freed,” tweeted Elon Musk on October 27, 2022.  But these days, the bird is not flying high with Gen Z. The recent Twitter acquisition has led to an exodus of Gen Z users flocking to other social media platforms—even to professional ecosystems like LinkedIn.  I know because I’m a member of Gen Z myself. As a recent college graduate looking for a job, I scoured the web (including Twitter) for professional guidance but was dismayed by the sensationalized career advice I found. Then, I found a community on LinkedIn and launched The Final Round, a podcast that helps job seekers advance past “the final round” interview. Over the past year, I have interviewed dozens of recruiters from leading companies like McKinsey & Company, Goldman Sachs, and Google and I have connected with other young workers who are turning away from Twitter towards LinkedIn, TikTok, and even newsletters…

Gen Z uses Snapchat to communicate, Instagram to keep up with friends, YouTube to laugh and learn, LinkedIn to find jobs and build personal brands, Facebook for groups, birthdays, and events, and TikTok because, well, it just brings us pure joy,” says Neal Sivadas, a Gen Z LinkedIn Top Voice and author of the Find Gen Z Series. “But there’s one mainstream platform that we don’t really know what to do with, and that’s Twitter.”