Publishers Weekly – Thirty years after its launch, Reach Out and Read continues to stress the benefits of reading aloud to kids

“This year marks the 30th anniversary of Reach Out and Read, an organization that helps transform doctors and health care professionals into partners in literacy. Since its launch at Boston Medical Center in 1989, under the leadership of Robert Needlman and Barry Zuckerman, Reach Out and Read has been giving young children a foundation for success by donating books to pediatric care providers, reading aloud to kids in waiting rooms, and teaching families about the benefits of reading together at home…”