NBCNews: “While it’s creepy to imagine companies are listening in to your conversations, it’s perhaps more creepy that they can predict what you’re talking about without actually listening…First, understand that privacy and data are separate things. Your privacy — your first and last name, your Social Security number, your online credentials — is the unit of measure we best understand, and most actively protect. When a bug in FaceTime allows strangers to hear and watch us, we get that, in the same visceral way we can imagine a man snooping outside our window. But your data — the abstract portrait of who you are, and, more importantly, of who you are compared to other people — is your real vulnerability when it comes to the companies that make money offering ostensibly free services to millions of people. Not because your data will compromise your personal identity. But because it will compromise your personal autonomy…

…With 2.3 billion users, “Facebook has one of these models for one out of every four humans on earth. Every country, culture, behavior type, socio-economic background,” [Aza Raskin, co-founder of the Center for Humane Technology.] With those models, and endless simulations, the company can predict your interests and intentions before you even know them…”