“This report is the third in a series of WHO reports on the status of global tobacco control policy implementation. All data on the level of countries’ achievement for the six MPOWER measures have been updated through 2010, and additional data have been collected on warning the public about the dangers of tobacco. The report examines in detail the two primary strategies to provide health warnings – labels on tobacco product packaging and anti-tobacco mass media campaigns. It provides a comprehensive overview of the evidence base for warning people about the harms of tobacco use as well as country-specific information on the status of these measures.”