Paul Musgrave – Engaging with the new generation and its media consumption: “…The idea that today’s college students are digital natives who can seamlessly navigate the online world is, well, doubtful. But even more dubious is the unthinking presumption a lot of faculty and institutions fall into of assuming that they were familiar with the now-vanished world of three broadcast networks and Time magazine. The students are fluent in a different world that has nothing to do with the world that we olds were inducted into, and little to do with the digital world that we middle-olds inhabit. And it’s an open question about what world we should be helping students join—or whether we even know much about their world to begin with. When I say the generations live in different worlds, I mean it seriously. Here’s a pair of graphs from recent polls showing two ways of measuring preferences for news sources by generation. Senior citizens live in a world of cable television and even print. Middles live in a world of transition. Yutes live in a post-TV, post-print world of digital sources…”