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Website privacy options aren’t much of a choice since they’re hard to find and use

The Conversation: “You’ve probably encountered a pair of shoes that won’t stop following you around the internet, appearing in advertisements on different sites for weeks. Today, the vast majority of advertising is targeted – that is, you see an ad because an advertiser thinks that you, specifically, might be interested in what they have to offer. You may have visited a store page for a pair of shoes, or maybe there’s something in your internet browsing history that places you in their target demographic. While many websites offer a way to opt out of targeted advertisements or unwanted emails, we discovered in our recent research that exercising privacy choices isn’t always easy. But that helped us formulate some simple solutions that could make things easier for users around the web…” [h/t Pete Weiss]

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