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Web publishers brace for carnage as Google adds AI answers

Washington Post [read free via MSN]: “As the tech giant gears up for Google I/O, its annual developer conference, this week, creators like Matherne are worried about the expanding reach of its new search tool that incorporates artificial intelligence. The product, dubbed “Search Generative Experience,” or SGE, directly answers queries with complex, multi-paragraph replies that push links to other websites further down the page, where they’re less likely to be seen. The shift stands to shake the very foundations of the web. The rollout threatens the survival of the millions of creators and publishers who rely on the service for traffic. Some experts argue the addition of AI will boost the tech giant’s already tight grip on the internet, ultimately ushering in a system where information is provided by just a handful of large companies. “Their goal is to make it as easy as possible for people to find the information they want,” Matherne said. “But if you cut out the people who are the lifeblood of creating that information — that have the real human connection to it — then that’s a disservice to the world.” Google calls its AI answers “overviews” but they often just paraphrase directly from websites. One search for how to fix a leaky toilet provided an AI answer with several tips including tightening tank bolts. At the bottom of the answer, Google linked to The Spruce, a home improvement and gardening website owned by web publisher Dotdash Meredith, which also owns Investopedia and Travel and Leisure. Google’s AI tips lifted a phrase from the Spruce’s article word-for-word…”

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