A white paper from Taylor & Francis, Ocotber 2014: “Just a decade ago, social media was seen by many as having little relevance for use in a professional context by librarians. In recent years there has been a seachange in attitudes. Social media is now widely used by librarians to fulfil a variety of objectives. Taylor & Francis has collated a range of opinion and data within this white paper to provide an overview of how social media is currently used by librarians, for what purposes, and to what effect. Our research program comprised focus groups in the UK, USA and India; ten telephone interviews with thought-leaders from the library community; a Twitter party; an online survey (with 497 responses) and desk research to reference other relevant studies.”