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How US state governments can improve customer service

A McKinsey Center for Government survey finds that Americans are often dissatisfied with state services—and identifies significant opportunities for improvement.

“Technological advances such as smartphones and apps have opened new frontiers of convenience, speed, and transparency for private-sector customers. At the same time, tightening government budgets are making it difficult for the public sector to deliver services of a similarly high quality. With consumer expectations only increasing, it’s perhaps no surprise that interactions with government agencies frustrate and disappoint many citizens. Yet when we sought to find out exactly why, we discovered cause for encouragement: issues that frustrate citizens are solvable, and the frustrations mostly revolve around the way services are provided rather than the services themselves. In fact, we believe governments can significantly improve the service experience while lowering costs and increasing employee engagement and satisfaction. During the past year, we measured the satisfaction of citizens by surveying approximately 17,000 people across 15 US states. This online survey included more than 100 questions asking citizens to rate their satisfaction across a range of activities, including state services overall, specific attributes of service delivery (such as speed), and specific types of services (for example, public transportation). We also asked participants to rate their satisfaction with specific private-sector services. To analyze our results and develop insights, we applied what we call the McKinsey Citizen Satisfaction Score (CSS) to indicate the net satisfaction level among those surveyed.”

 

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