A UK Information Commissioner’s Office (ICO) spokesperson said on July 4, 2013:

“We have today written to Google to confirm our findings relating to the update of the company’s privacy policy. In our letter we confirm that its updated privacy policy raises serious questions about its compliance with the UK Data Protection Act.

“In particular, we believe that the updated policy does not provide sufficient information to enable UK users of Google’s services to understand how their data will be used across all of the company’s products.

“Google must now amend their privacy policy to make it more informative for individual service users. Failure to take the necessary action to improve the policies compliance with the Data Protection Act by 20 September will leave the company open to the possibility of formal enforcement action.”