Better Choices: Better Deals – Consumers Powering Growth. UK Department for Business, Innovations and Skills, April 2011
“This document aims to show how consumers can become empowered to make better choices and get better deals. It is about helping consumers to get better value, better customer service and better support when making choices or seeking help. By empowering consumers, Better Choices: Better Deals can also contribute to long term growth. More active consumers mean that our best and most innovative businesses benefit most, helping to improve overall economic performance. Many of the changes set out in Better Choices: Better Deals would have been impossible a decade ago. The internet, smart phones and new data management methods have increased the information available to consumers. This has created new opportunities for consumers, which we want to support. These technological changes have also given businesses more information about their customers shopping habits. In some areas, businesses know more about customers spending habits than they do themselves with detailed knowledge of how they use their phone, or how likely they are to go over their overdraft limit. Better Choices: Better Deals is about putting customers in charge: in charge of their own personal data which can be used to inform their purchasing decisions and lifestyle choices. However, our vision of consumer empowerment goes far beyond the hidden value in information. We want, for example, to foster renewed and widespread interest in collective purchasing, enabling consumers to be stronger by acting together. We want Government organisations to publish more of their data on consumer issues, especially on complaints. And above all, we want this strategy to stimulate feedback to Government about how we can support consumers to get better choices, better deals from business and Government. Please go to www.bis.gov.uk/betterchoices
to let me know what you think.”
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