Turnoff Weeks 2009: April 20th – 26th and September 20th – 26th, 2009: “Why Turn Off?: Screen Time cuts into family time and is a leading cause of obesity in both adults and children. Excessive use of screens for recreational purposes leads to a more sedentary and solitary lifestyle and that is unhealthy for all of us, both mentally and physically. In the US and other industrialized nations around the world, screen time use continue to increase every year. The average daily usage for all screens, in some countries, has reached 9 hours per day. This is for recreational use of screens and does not include work time. On average, people watch 4 hours of television and then spend another 4 plus hours with computers, games, video, iPods and cell phones. According to Nielsen, the average World of Warcraft gamer plays for 892 minutes per week! The company that owns Second Life (a virtual world) claims that its users spent over 1 million hours on line. These statistics hold true for children directed sites as well, including Webkinz and others.”