“Since GIFs have replaced written language, we’re making it easier to turn your obsolete verbiage into modern moving pictures.  When you’re making a post on the web: Just click the ✚ button, click the GIF button, then search for whatever it is you’re trying to express. Pick the GIF you want and it slinks right in, properly credited and everything. Whoever originally posted the GIF will be notified accordingly. On their dashboard, on their phone, all the regular places notifications go.”