“TrueMedia.org, a non-partisan, non-profit organization committed to fighting AI-based disinformation, announces the launch of its deepfake detection technology for reporters, and other key audiences to use ahead of the 2024 U.S. elections. The free tool is currently available to government officials, fact checkers, campaign staff, universities, non-profits, and reporters of accredited news organizations – from progressive to conservative and everyone in between. The organization has partnered with best-in-class technology providers, researchers, and leading academic labs to create a useful, easy to use, and highly accurate tool. Using an unprecedented model based on AI technology not previously available for public use, the deepfake detector tool allows registered users to input links from TikTok, X, Mastodon, YouTube, Reddit, Instagram, Google Drive, or Facebook to test for signs of media manipulation. TrueMedia.org’s technology has the ability to analyze suspicious media and identify deepfakes over 90% of the time across audio, images, and videos. Examples of recent deepfakes flagged by TrueMedia.org include an alleged Donald Trump arrest photo and an alleged photo of President Biden with top military personnel. In both cases, the TrueMedia.org tool indicated substantial evidence of manipulation…The launch comes amid a sharp rise in deepfakes due to the broad availability of generative AI and associated tools that facilitate manipulating and forging video, audio, images, and text.
Generative AI has made it harder for experts like journalists, academics, researchers and misinformation specialists to recognize real content from fakes. Imagine how hard it must be for the general public to do that; TrueMedia.org is a timely and much needed solution to this problem,” said Charles Salter, President & CEO of the News Literacy Project. The timing is critical as a growing number of Americans obtain their news from social media channels, as evident in a recent Pew study which found the percentage of TikTok users that get news from the platform has doubled since 2020 and is now at 43%. That same study found that over half of U.S. adults regularly get news from social media…”
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