Bloomberg – Airbnb to Buy Background-Check Startup Trooly to Root Out Scams

• “Trooly delivers Instant Trust™ services that verify, screen and predict trustworthy relationships and interactions. We work with the world’s largest financial institutions, peer-to-peer marketplaces, marketers and employers. Our Instant Trust rating service is designed to fill a “trust gap” caused by the speed of modern commerce and community, which requires instant evaluation of potential reward and risk – without the trust-building interaction history and feedback loops that people use to evaluate relationships offline. Our machine learning technology synthesizes digital footprints in real time to provide rich insight — well beyond old-school background checks, credit scores and risk management tools…”