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Tracking the Trackers: Where Everybody Knows Your Username

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Tracking the Trackers: Where Everybody Knows Your Username by Jonathan Mayer, posted on October 11, 2011

  • Click the local Home Depot ad and your email address gets handed to a dozen companies monitoring you. Your web browsing, past, present, and future, is now associated with your identity. Swap photos with friends on Photobucket and clue a couple dozen more into your username. Keep tabs on your favorite teams with Bleacher Report and you pass your full name to a dozen again. This isn’t a 1984-esque scaremongering hypothetical. This is what’s happening today.”
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