The New York Times – “On Monday, Apple released iOS 14.5, one of its most anticipated software updates for iPhones and iPads in years. It includes a new privacy tool, App Tracking Transparency, which could give us more control over how our data is shared. Here’s how it works: When an app wants to follow our activities to share information with third parties such as advertisers, a window will show up on our Apple device to ask for our permission to do so. If we say no, the app must stop monitoring and sharing our data. A pop-up window may sound like a minor design tweak, but it has thrown the online advertising industry into upheaval. Most notably, Facebook has gone on the warpath. Last year, the social network created a website and took out full-page ads in newspapers denouncing Apple’s privacy feature as harmful to small businesses…”

See also Wired – The New iOS Update Lets You Stop Ads From Tracking You