LinkedIn study (published in 2018 – very relevant now): “You’ve spent forever crafting that job description—and you’d like to think candidates are poring over every single word of your masterpiece. But, they’re not. There are whole sections of your job description that candidates pretty much ignore, and other parts where they’re hungry for more details. That’s according to LinkedIn’s latest study, where we showed 450 members an example of a job description and asked them to highlight parts they found helpful, appealing, or would make them more likely to apply. The result is this helpful heatmap…The red areas were the sections highlighted most often, meaning those were the lines that mattered most to candidates. The results surprised us—in fact, some were the exact opposite of what we expected. Read on for the rest of our results and four tactical takeaways that can help you write better job descriptions by understanding what candidates really care about…”