NewsWhip: “We looked back at the top publishers on Facebook for the month of April 2021, ranked by their total engagement. The month saw a slight decline in engagement for most publishers and in the levels hit by the top articles, but the level of interactions did increase for some individual publishers. As usual, we used our API to gather these rankings, which you can read about on our developer hub. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. Here are some of the key takeaways:
- The Daily Wire dominated the rankings in April, with much more engagement than any other publisher
- The Daily Mail rose to second place in the rankings, driven by coverage of Prince Philip
- Engagement to the top ten publishers generally fell for those outside of the top two
- Let’s examine the data…”
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