The Atlantic (read free link): Authors are at the mercy of people who don’t bother reading their work. “…The terrible power of Goodreads is an open secret in the publishing industry. The review site, which Amazon bought in 2013, can shape the conversation around a book or an author, both positively and negatively. Today’s ostensible word-of-mouth hits are more usually created online, either via Goodreads or social networks such as Instagam and TikTok…viral campaigns target unpublished books all the time. What tends to happen is that one influential voice on Instagram or TikTok deems a book to be “problematic,” and then dozens of that person’s followers head over to Goodreads to make the writer’s offense more widely known. Authors who reply to these attacks risk making the situation worse. Kathleen Hale—who was so infuriated by a mean reviewer that she tracked down the woman’s address—wrote later that the site had warned her against engagement: “At the bottom of the page, Goodreads had issued the following directive (if you are signed in as an author, it appears after every bad review of a book you’ve written): ‘We really, really (really!) don’t think you should comment on this review, even to thank the reviewer.’…When the complaints are more numerous and more serious, it’s known as “review-bombing” or “brigading.” A Goodreads blitzkrieg can derail an entire publication schedule, freak out commercial book clubs that planned to discuss the release, or even prompt nervous publishers to cut the marketing budget for controversial titles…”