Quartz: “Culture matters deeply to employees. In a recent survey of more than 3,000 Americans, 70% of respondents said they would turn down a job offer at a leading company if they knew the culture was lousy, and 65% said the promise of better pay at such a firm would not even be tempting.

• This is the story of how one company, C Space, attempted to solve the riddle of a strong culture in a more methodological way than most, first running an “audit” on its existing culture, then boiling down the fixes it needed to memorable mantras, and finally setting these new values loose in a successful course-correcting effort. And how, even though it followed the textbook-recommended formula, all of this work still backfired. And how, eventually, the company found a more sustainable way to create the culture it wanted…”