Wired – Digital-first. Open source. Subscription. The way textbooks are bought and sold is changing—with serious implications for higher education: “For several decades, textbook publishers followed the same basic model: Pitch a hefty tome of knowledge to faculty for inclusion in lesson plans; charge students an equally hefty sum; revise and update its content as needed every few years. Repeat. But the last several years have seen a shift at colleges and universities—one that has more recently turned tectonic In a way, the evolution of the textbook has mirrored that in every other industry. Ownership has given way to rentals, and analog to digital. Within the broad strokes of that transition, though, lie divergent ideas about not just what learning should look like in the 21st century but how affordable to make it…

The major publishers are publicly traded companies, under pressure to demonstrate constant growth. Pearson’s digital-first strategy is a significant step toward a more sustainable business model. Under the new system, ebooks will cost an average of $40. Those who prefer actual paper can pay $60 for the privilege of a rental, with the option to purchase the book at the end of the term. The price of a new print textbook can easily reach into the hundreds of dollars; under digital-first, students have to actively want to pay that much after a course is already over, making it an unlikely option for most…”