The Verge – How the internet reshaped itself around Google’s search algorithms — and into a world where websites look the same….Google controls around 90 percent of the search market, by some measures, so it’s too valuable a referral source to just leave up to luck. Search engine optimization — or SEO, the practice of tweaking content and websites to get Google to boost your visibility — is everywhere, including on the page you’re reading now. And once you see it or SEO-ify your own work, like E. has, it’s impossible not to notice. Google’s outsized influence on how we find things has been 25 years in the making, and the people running businesses online have tried countless methods of getting Google to surface their content. Some business owners use generative AI to make Google-optimized blog posts so they can turn around and sell tchotchkes; brick-and-mortar businesses are picking funny names like “Thai Food Near Me” to try to game Google’s local search algorithm. An entire SEO industry has sprung up, dedicated to trying to understand (or outsmart) Google Search…”