Search Engine Land, Barry Schwartz – In addition to adding ChatGPT, using GPT-3.5, Bing is applying AI to improve the relevancy of its core search ranking engine: “Microsoft will launch a new, AI-powered search engine that people can chat with, ask questions, or even use to create content. We learned this today from Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer, Microsoft today at a special Microsoft press event in Redmond, Wash. I’m live in attendance, along with Search Engine Land editor Nicole Farley to get our first look at the new Bing. ChatGPT coming to search. A month ago, we reported that Microsoft was planning to add ChatGPT to search. But now it’s been confirmed by Microsoft. Bing will be using a new ChatGPT designed for search. Microsoft said this version of OpenAI’s ChatGPT is faster, more accurate and customized specifically for search, using GPT-3.5. New homepage. We reported on Microsoft Bing’s ChatGPT interface being spotted in the wild, but here is Microsoft officially unveiling the new Bing homepage…

• Here’s Bing’s announcement Reinventing search with a new AI-powered Microsoft Bing and Edge, your copilot for the wen.
• Here’s additional coverage from Search Engine Land: Test driving the new Bing
• Will the new Bing create more opportunities for advertisers? Maybe