The Mobile Movement Understanding Smartphone Users – Google/IPSOS OTX MediaCT U.S., April 2011

• General Smartphone Usage: Smartphones have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media.
• 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
• 72% use their smartphones while consuming other media, with a third while watching TV
• 93% of smartphone owners use their smartphones while at home