“Distinguishable by a dramatic increase in birth rate following World War II, Baby Boomers now comprise one of the largest generations in U.S. history. They total about 77 million Americans and represent one-quarter of the total population. Understanding the demographics and socio-economic characteristics of the members of this generation today is essential, as they are getting older and are reaching important milestones and decision points about their future. As they begin to retire, the next challenge for them is having enough resources to live comfortably in retirement. Together, these three studies provide one of the most comprehensive pictures available of the Boomer cohort.”
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