Via LLRX – The How and the Why of Law Blogs – Legal technology evangelist, author and blogger Nicole L. Black recommends that a legal blog is one of the best ways to create a memorable and search-engine-friendly online presence. Simply put, blogs are a great way for lawyers to showcase legal expertise while increasing their firms’ search engine optimization—all while helping them to stay on top of changes in their areas of practice by writing about them on their firm’s blog.