Wired [unaywalled]: “Removing your phone number and address from the internet can be exceedingly difficult. A multibillion-dollar lawsuit led by an unlikely privacy crusader could soon catalyze change for everyone…In a pile of lawsuits in New Jersey—drummed up by a 41-year-old serial entrepreneur named Matt Adkisson and five law firms, including two of the nation’s most prominent—about 20,000 workers, retirees, and their relatives are suing 150 companies and counting for allegedly failing to honor requests to have their personal information removed under Daniel’s Law. These companies, which Adkisson estimates generate $150 billion annually in sales, may now be on the hook for $8 billion in penalties. But what’s more important to him is the hope that this narrow New Jersey law could act as a wedge to force data brokers to stop publishing sensitive data about people of all professions nationwide. He’s hoping that this multibillion-dollar pursuit, with its army of union cop households, may be a catalyst for better personal privacy for us all.
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