The Evolution of Competitive Intelligence in Law Firms – “This report relies on one-on-one interviews and online surveys of more than 100 law firm professionals. The bulk of respondents were Chief Marketing and Business Development Officers. Others included Chief Strategy Officers, Directors of Competitive Intelligence, Business and Market Intelligence Managers and Chief Client Officers. For the purpose of this report, we collectively refer to respondents as law firm leaders and professionals. The research supporting this report was conducted by Acritas and The Tilt Institute as a joint initiative to support their work in helping law firms leverage the power of competitive intelligence in developing and driving their strategies. Acritas is the world’s leading provider of global legal market intelligence. Our annual Sharplegal research, surveying 2,000 GCs globally each year, provides law firms with access to the most up to date, reliable data on opportunity and demand, buyer behavior and the competitive landscape. Law firms rely on Sharplegal insight to inform their most strategic decisions and inform competitive intelligence efforts. Our bespoke research services have helped law firms build successful client listening programs, explore and measure competitive positioning and establish thought leader positions in their key markets.”