Via LLRX – The Digital Psychology of Persuasion – Kevin Novak, digital strategist and CEO with extensive experience digitizing disparate collections at the Library of Congress, discusses the increasing importance of acknowledging and incorporating social proof into your marketing strategies to showcase the power of your brands and services. The recent wave of digital tools that are built to influence decisions have come under increasing scrutiny as we have learned, they may not be all that trustworthy. Examples include TikTok and its power to influence and even change the behaviors of impressionable next gens. Or Instagram’s role in enabling body shaming and mocking others. And more recently the overwhelming impact of ChatGPT, and the fascination with and growing use of thousands of apps and services built on OpenAI. Novack asks – but can you trust it? And responds – probably about as much as you can trust all online listings and crowdsourced input, which are the sources of GPT’s recommendations. From the user perspective, discerning fact from fiction, when interacting with your organization, is only becoming more critical.