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The Changing Landscape of Corporate Blogging

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From Wall Street Journal free features, Blogging Becomes A Corporate Job provides a general overview of how several companies, including Microsoft and Stonefield Stonyfield Farm Inc., are diversifying their marketing and corporate communications with the addition of talented bloggers to their workforce.

  • Related posting, People who underestimate weblogs, comments on the explosion in the number of blogs, as well as on the recent Pew Internet blog report, which apparently only included 40 sources as the basis of its sample survey.
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