Mashable: “BookTok is revolutionizing the literature world. For the past two years, books have been climbing the charts not on the backs of movie and TV deals or some miraculous PR stunt, but because users on TikTok deemed it worthy. Kristen McLean, the executive director of business development at NPD Books, told the New York Times that TikTok has “made the transition from a novelty to a real anchor for the market. The whole idea of dominating supermarket shelves, dominating airport stores, dominating the front tables at bookstores, it’s just not really where it’s at in the same way.” According to BookScan, BookTok — the TikTok community of bibliophiles — helped authors sell 20 million books in print in 2021. In 2022, those sales went up 50 percent.”