Press release from iProspect: “..results from a recent survey indicate that 56.7 percent of Internet users use the same search engine or directory when they are looking for information, and another 30.5 percent of Web users have a few specific search engines they use regularly. A small amount of Web users, 12.8 percent, said they use a different search engine each time, depending on what they are looking for at that moment. This shows that search engine loyalty truly exists across a vast (87.2) majority of Web users.”