Will Knight at New Scientist reports the research by Professor Markus Jakobsson and grad student Jacob Ratkiewicz, Indiana University, indicates “…one in 10 internet users may be lured into handing over sensitive personal information such as a credit card number, by fraudulent “phishing” emails…” and “that some survey participants may not have realised that they have been stung by a phishing scam, or may simply be too embarrassed to admit to it.”