News release: “To address the global shortfall of 4.3 million health care workers needed to end preventable maternal and child deaths, countries must invest in women who are front-line health care workers, Save the Children says in its new State of the World’s Mothers 2010 report…Annually, 8.8 million children die before their fifth birthday and nearly 350,000 women die from complications related to pregnancy and childbirth. Most of these deaths could be prevented if skilled and equipped health care providers were available in communities and clinics…Together with the Ad Council, Save the Children is launching a public service advertising campaign and companion website GoodGoes.org to help Americans “See Where the Good Goes™” — highlighting how investments in women health workers on the front lines can save the lives of children who might otherwise die from pneumonia, diarrhea, malaria and other preventable or treatable causes.”