Pluralistic: “Of course you should do everything you can to prevent fires – and also, you should build fire exits, because no matter how hard to you try, stuff burns. That includes social media sites. Social media has its own special form of lock-in: we use social media sites to connect with friends, family members, community members, audiences, comrades, customers…people we love, depend on, and care for. Gathering people together is a profoundly powerful activity, because once people are in one place, they can do things: plan demonstrations, raise funds, organize outings, start movements. Social media systems that attract people then attract more people – the more people there are on a service, the more reasons there are to join that service, and once you join the service, you become a reason for other people to join. Economists call this the “network effect.” Services that increase in value as more people use them are said to enjoy “network effects.” But network effects are a trap, because services that grow by connecting people get harder and harder to escape. That’s thanks to something called the “collective action problem.” You experience the collective action problems all the time, whenever you try and get your friends together to do something. I mean, you love your friends but goddamn are they a pain in the ass: whether it’s deciding what board game to play, what movie to see, or where to go for a drink afterwards, hell is truly other people. Specifically, people that you love but who stubbornly insist on not agreeing to do what you want to do.  You join a social media site because of network effects. You stay because of the collective action problem. And if you leave anyway, you will experience “switching costs.” Switching costs are all the things you give up when you leave one product or service and join another. If you leave a social media service, you lose contact with all the people you rely on there. Social media bosses know all this. They play a game where they try to enshittify things right up to the point where the costs they’re imposing on you (with ads, boosted content, undermoderation, overmoderation, AI slop, etc) is just a little less than the switching costs you’d have to bear if you left. That’s the revenue maximization strategy of social media: make things shittier for you to make things better for the company, but not so shitty that you go. The more you love and need the people on the site, the harder it is for you to leave, and the shittier the service can make things for you. How cursed is that? But digital technology has an answer. Because computers are so marvelously, miraculously flexible, we can create emergency exits between services so when they turn into raging dumpster fires, you can hit the crash-bar and escape to a better service…”