Lifehacker: “Sometimes it feels like privacy, as a concept, has vanished from the world. Advertisers certainly seem to know everything about you, serving up frighteningly accurate ads that make you think your phone’s microphone has been turned on and marketers are actively listening to your every mumble. They’re not—yet. But they are engaged in something called “data mining,” which is the process of collecting enormous amounts of anonymous data from your every connected activity and then analyzing that data to infiltrate your life with advertisements and other influences. And it’s not just corporate America—criminals can mine your data in order to rip you off. If that bugs you—and it should—you can take some steps to minimize data mining in your life. You can’t completely escape it unless you plan to live off-grid with zero Internet connection, but you can reduce your exposure. After all, it’s your data, you’re not being compensated for it, and it’s creepy that some anonymous marketing team knows you’re really into RPGs and craft beer…”
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