SEO by the Sea: “A patent granted to Google this week describes a way to easily identify an entity such as a restaurant on a touch device, and select it online and take some action associated with that entity based upon the context of a site the entity is found upon. Actions such as booking a reservation at a restaurant found on a website, or procuring driving directions to that site, or other actions could be easily selected by the user of a site. The patent is:

Semantic selection and purpose facilitation
Inventors: Paul Nordstrom, Casey Stuart Whitelaw,
Assignee: Google
US Patent 9,305,108
Granted April 5, 2016
Filed: October 5, 2012″