Hitwise Intelligence – Heather Hopkins – US: “This week we are publishing a report on online brand protection. This issue is huge for marketers with our research showing that more than 1 in 10 US Internet searches for leading brands is led away from the brand owner’s website. When you search for a brand in the phone book, you don’t find that brand’s competitors listed. But when you search online, that brand’s fiercest competitors often appear in the sponsored listings. Online businesses need to be aware of the extent of the problem and to understand the best ways to deal with threats.”