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Search Engine Use Continues to Remain Strong

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From the Pew Internet & American Life Project, a new Data Memo on Search Engines (PDF, 7 pages):

  • “Pew Internet Project data show that on any given day, more than half of all Internet users who are online will use a search engine. About 64 million American adults are online on a typical day and more than 38 million of them are using search engines. Moreover, the frequency of searching is impressive, too. More than a third of searchers (35%) report they launch a search at least once a day, (with two-thirds of that group reporting that they use search engines several times a day.) Another third search a number of times during the week (half search 1 – 2 days a week and half search 3 – 5 days a week). The final third search less frequently than that.”
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