OCLC news release: “This report urges a collaborative approach for conversion of content on various types of digital media. Written by Senior Program Officer Ricky Erway, Swatting the Long Tail of Digital Media: A Call for Collaboration, is intended for managers who are making decisions on where to invest their born-digital time and money. It should help them understand that any expectations that local staff will be able to handle everything are probably impractical. We hope it will also help archivists (and others) in the trenches breathe a sigh of relief to think that perhaps they won’t have to deal with an array of obsolete media all on their own.”