Vinay Shet, Product Manager, reCAPTCHA: “Have you ever wondered how Google Maps knows the exact location of your neighborhood coffee shop? Or of the hotel you’re staying at next month? Translating a street address to an exact location on a map is harder than it seems. To take on this challenge and make Google Maps even more useful, we’ve been working on a new system to help locate addresses even more accurately, using some of the technology from the Street View and reCAPTCHA teams. This technology finds and reads street numbers in Street View, and correlates those numbers with existing addresses to pinpoint their exact location on Google Maps. We’ve described these findings in a scientific paper at the International Conference on Learning Representations (ICLR). In this paper, we show that this system is able to accurately detect and read difficult numbers in Street View with 90% accuracy.”