Jakob Nielsen’s Alertbox, April 11, 2011: “Users increasingly rely on individual pages listed by search engines instead of finding better ways to tackle problems. Although some analysts questioned the finding of search dominance, it’s a user behavior that gets stronger every year. Today, many users are so reliant on search that it’s undermining their problem-solving abilities. Ironically, the better search gets, the more dangerous it gets as people increasingly assume that whatever the search engine coughs up must be the answer…Still, the rough estimate from our available data is obvious: users change search strategy only 1% of the time; 99% of the time they plod along a single unwavering path. Whether t”e true number is 2% or 0.5%, the big-picture conclusion is the same: users have extraordinarily inadequate research skills when it comes to solving problems on the Web.”