General Sentiment – Q2 2012 Global Brands Report – “Apple, Google and Microsoft have long vied for the top spot in our quarterly Global Brands series. Who pulled ahead this quarter? A new arrival in this quarter’s Impact Media Value top ten also placed among the top Perception Media Value winners thanks to further European expansion. The Q2 2012 Global Brands report analyzes the brands that had the most significant impact online in the second quarter of this year.”