Press release: “An insidious new generation of tobacco products is threatening efforts to reduce tobacco use in the United States, warns a new report issued February 20, 2008, by a coalition of public health organizations [American Cancer Society, the American Heart Association, the American Lung Association and the Campaign for Tobacco Free Kids] …Tobacco use is the leading cause of preventable death in the United States, killing more than 400,000 people and costing the nation nearly $100 billion in health care bills each year. Yet tobacco products are virtually unregulated to protect public health.”