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Pew – Most users choose restricted privacy settings while profile "pruning" and unfriending people is on rise

Privacy management on social media sites, by Mary Madden, Feb 24, 2012

  • “Social network users are becoming more active in pruning and managing their accounts. Women and younger users tend to unfriend more than others. About two-thirds of internet users use social networking sites (SNS) and all the major metrics for profile management are up, compared to 2009: 63% of them have deleted people from their “friends” lists, up from 56% in 2009; 44% have deleted comments made by others on their profile; and 37% have removed their names from photos that were tagged to identify them. Some 67% of women who maintain a profile say they have deleted people from their network, compared with 58% of men. Likewise, young adults are more active unfrienders when compared with older users.”
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