“Local television news programming has shed audience over the past decade, including this past year in most timeslots studied. Even with these viewership losses, local TV news still garners more viewers on average than cable and network news programs. However, for election news in particular – a big part of last year’s news agenda – cable news brands were named as the main news source by a greater portion of voters than local TV news programming. Financially, local TV companies have generated increasing revenue, though in a cyclical pattern tied to election years. Explore the patterns and longitudinal data about local TV news below…”
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