Just-in-time Information through Mobile Connections by Lee Rainie, Susannah Fox, May 7, 2012
“The rapid adoption of cell phones and, especially, the spread of internet-connected smartphones are changing peoples communications with others and their relationships with information. Users ability to access data immediately through apps and web browsers and through contact with their social networks is creating a new culture of real-time information seekers and problem solvers. The Pew Research Centers Internet & American Life Project has documented some of the ways that people perform just-in-time services with their cell phones. A new nationally representative survey by the Pew Internet Project has found additional evidence of this just-in-time phenomenon. Some 70% of all cell phone owners and 86% of smartphone owners have used their phones in the previous 30 days to perform at least one of the following activities: Coordinate a meeting or get-together; Solve an unexpected problem that they or someone else had encountered; Decide whether to visit a business, such as a restaurant; Find information to help settle an argument they were having; Look up a score of a sporting event — 23% have used their phone to do that in the past 30 days; Get up-to-the-minute traffic or public transit information to find the fastest way to get somewhere; Get help in an emergency situation.”
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